Exuviance

Title:

Description:

EXUVIANCE

Practice Your Intention

Branding and Strategy

Introduced in 1998 by the scientists who discovered alpha hydroxy acids, Exuviance needed a brand refresh that honored its technical background while elevating it with contemporary, luxurious spa-inspired visuals and messaging.

Packaging and Presentation

Communicated the importance of building a personal, intentional skincare regimen by featuring motivational intention words that define each product category. Maintained the brand’s new, elevated positioning through clean design and colors that stand out amongst the competition on shelf.

Advertising

The evolution from dated, science-only into contemporary, science-meets-luxury was accomplished through a stark, bold campaign that featured diverse models shot with an edge and emotive, minimalist messaging (You, Intentionally).

Digital & Video

Encapsulated the updated, aspirational brand ethos in all relevant digital assets, including video which, inspired by the short films popularized in various luxury categories, challenges and raises messaging expectations in dermatological-level skincare.

Branding and Strategy

Image Link to Gallery

Packaging and Presentation

Image Link to Gallery

Advertising

Image Link to Gallery
Image Link to Gallery

Digital & Video


 Up Next
Image Link to Gallery

Hearst Autos
Image Link to Gallery

Joor
Image Link to Gallery

Exuviance Professional