Kástra Elión

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Kástra Elión

An Industry Disruptor

Branding and Strategy

Kástra Elión, the original premium sipping vodka distilled from Greek olives, turned to RO NEW YORK for both a verbal and visual identity that would help differentiate its product in the vodka market. We created a brand story and brand tenets that highlight its unique, olive-centric selling proposition and pay homage to the brand’s Greek roots. We established a visual identity that incorporates Greek patterns and colors in a bold, impactful manner.

Packaging and Presentation

Created business cards, posters and essential collateral pieces to communicate the brand ethos in a minimal style that lets the elements really shine.

Digital

Designed and developed a website for Kástra Elión that presents information about the brand in a clear, concise manner and utilizes modern coding techniques for easy navigation and engagement.

Branding and Strategy

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Packaging & Presentation

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Digital


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