Sonesta International is hospitality’s best-kept secret. It’s been around the world forever, yet brand recognition was low. To raise brand awareness, RO NEW YORK concepted and produced the Famous Yet Nameless campaign, consisting of digital and video executions that draw a parallel to Hollywood’s most famous yet nameless actor: Judy Greer. Building upon the success of this campaign, RO NEW YORK worked with Judy Greer again to introduce the new Travel Pass program to the world. In this campaign, “Rewards Season”, Greer shares her excitement about the program and the special treats she receives symbolic trophies. Launched in May 2024, Rewards Season never felt so good.