Beverly Hills

Title:

Description:

Beverly Hills Conference
& Visitors Bureau

Travel, As You Wish

Branding & Strategy

Beverly Hills, the pinnacle of luxury in Southern California from Rodeo Drive to the Greystone Mansion & Gardens, tasked RO NEW YORK with conceiving its new campaign to invite travelers back to explore and enjoy post-COVID. The brand positioning centered on both opulence and light-hearted whimsy, evoking the possibilities of pampering, gastronomy, hoteling, and more…“As You Wish.”

Advertising

And who best to be the face of the brand? Angelina Jolie? Lizzo? Brad Pitt? We opted instead for Bentley, Fred, Princess, Sasha, and Frankie, because who doesn’t love dogs? Enjoy meeting our Beverly Hills personalities on their microsite, their social media platforms, and their digital advertising buy, all created, produced and launched by RO NEW YORK. The campaign was accompanied by physical activations across multiple US cities, for when they can be executed safely.

Digital

The microsite focused on getting personal with each of the pup personalities, getting to know what attracts them to Beverly Hills and the activities they seek whether they’re staying at The Beverly Hills Hotel, Waldorf Astoria Beverly Hills, or The Beverly Hilton. This storytelling aspect extends to the city’s social platforms and sets up a strategic positioning for their social media strategy.

Branding & Strategy

Image Link to Gallery

Advertising

Image Link to Gallery


Digital

Image Link to Gallery

Newsletter

Image Link to Gallery

Website

Image Link to Gallery
 Up Next
Image Link to Gallery

KÁSTRA ELIÓN
Image Link to Gallery

Vote or Die / ProVote
Image Link to Gallery

title of work