Frequently Asked Questions

We offer six connected disciplines:

Yes. Strategy comes first: research, analysis, positioning and story. The creative follows from it, never the other way around.

Yes. We use qualitative and quantitative research to understand audiences, identify opportunities and inform positioning. The right methodology depends on the business question, category and scope of work.

Yes. We develop the strategic foundation for a brand: its audience, competitive space, positioning, story, architecture and direction. That work can lead into identity, packaging, digital and communications, or stand on its own when appropriate.

Yes. Naming can be part of a broader brand creation, repositioning or transformation engagement.

Yes. We create visual identities and the systems that make them usable: logos, typography, color, art direction, imagery, verbal expression and brand guidelines.

Yes. Not every assignment calls for starting over. We can extend, evolve or transform an existing identity while preserving the elements that still have value.

Yes, in-house. The people who design the experience are the people who develop it, which makes for a more coherent result from first wireframe through launch.

Our Digital Transformation work covers website, e-commerce and app capabilities in more detail.

Yes. Depending on the assignment, we can create and develop e-commerce experiences, brand websites, digital platforms, and apps.

Yes. We create digital campaigns and TV advertising, along with video, radio, out-of-home, direct mail, experiential and B2B marketing. We measure what runs and adjust the strategy as the work is in market.

Yes. We create packaging that makes the brand tangible, whether the application is a consumer product, a retail environment, a hospitality touchpoint or another physical expression of the brand.

Yes. We bring in the right partners and oversee the process end to end, with a close eye on creative quality, timing and cost.

Our senior creative team is full-time. When a project requires specialist expertise or production capacity, we identify, procure and manage the appropriate external partners

Yes. B2B marketing is part of our communications work. A business audience is still an audience.

Yes. Depending on the engagement, we can continue to support implementation, campaigns, digital, production, measurement and the brand’s next stage of evolution.

Luxury, hospitality, travel, beauty, wellness and consumer goods. Our work also reaches into fashion, media, food and beverage.

No. Hospitality is where we go deepest, not the only place we go. Our case studies range from Kohler and Exuviance to Yahoo and Hearst.

Both. We create brands, reposition brands and transform brands. The starting point changes; the research does not.

Yes. We work with new and established businesses when there is a meaningful brand challenge to solve and the ambition to solve it well.

We work with organizations ranging from emerging brands to global companies. The common denominator is ambition: clients looking to create, reposition or transform a brand.

Yes. RO NEW YORK is New York-based, but our work and clients are global.

Yes. We work across markets and can structure research, collaboration, production and rollout around an international team or audience.

We have worked with over 150 brands. Recent clients include Hyatt, Marriott International, Hilton, Choice Hotels, Sonesta, The Luxury Collection, Preferred Travel Group, Beverly Hills Conference & Visitors Bureau, Kohler, Yahoo, Hearst, Exuviance, Kástra Elión, The HRT Club and NuvaRing.

Yes. Depth in a category is often why clients come to us. Every engagement is confidential, and every brand receives a strategy of its own.

Visit our case studies. Each one shows both the work and the thinking behind it.

Not everything we make becomes a public case study. Email info@ro-ny.com, and we can share relevant work where confidentiality permits.

Yes. The homepage includes a reel of recent work, at a glance.

With research. Before we design anything, we study three things: the client, its customers, and its competition.

Our process generally moves through five stages:

The exact sequence and deliverables change with the assignment. A brand launch, a hospitality repositioning, and a digital transformation do not require the same path.

A senior RO team remains involved throughout the engagement. Strategy, creative, and execution work together rather than passing the project from department to department.

Yes. We regularly work alongside in-house marketing, brand, digital, and leadership teams, as well as specialist agencies and external partners.

Yes. Complex organizations often require alignment across leadership, marketing, operations, ownership, development, sales, and outside partners. The process is designed to turn that input into a clear strategic and creative direction.

It depends on the scope. A campaign is not a rebrand, and a rebrand is not a website. Timing depends on the assignment, the number of stakeholders, research needs, production requirements, and the speed of decision-making.
Email info@ro-ny.com to discuss the timing for your project.

Every scope is priced on its own terms, so we do not publish rates. The cost depends on the challenge, deliverables, timeline, research, production needs, and scale of rollout.

Tell us what you need at info@ro-ny.com, and a member of the team will be in touch.

Yes. A clear budget range helps us recommend the right scope, sequence, and level of ambition. It lets the first conversation focus on what will create the most value rather than on a generic list of deliverables.

No. Good ideas come after research and analysis, and those begin when the project does. We are glad to walk prospective clients through relevant case studies, our approach, and the people who would lead the work.

Not yet. A tagline without research is a guess. Once the project begins and the strategic work is underway, we will have plenty to say.

Yes. Confidentiality is standard practice, and we are happy to discuss an NDA when appropriate.

Against the goals established in strategy. Depending on the engagement, those may include perception, awareness, consideration, conversion, engagement, sales, bookings, traffic or other business measures. We track the work in market and adjust as needed.

Launch is not the end of the work. Depending on the engagement, we can support rollout, training, partner management, campaign development, production, measurement, and continued brand evolution.

Email info@ro-ny.com or use the contact form on this site. A member of the team will take it from there.

The most useful first note includes:

The more context you can provide, the more useful the first conversation will be.

Email info@ro-ny.com or use the contact form on the site.

Visit the RO blog.

We are always glad to meet good people. Send a note and your work to info@ro-ny.com.