About Us


  • Home to a sharp team of diverse, hybrid creatives with big ideas, unique points of view and varying degrees of experience in luxury, fashion, beauty, lifestyle, wellness & hospitality.
  • A boutique agency that brings the souls of both Fortune 500 brands and brilliant entrepreneurial entities to life with the right words, visuals and platforms. Both benefit from the same process.
    • We create systems and DNAs from scratch and rebuild & modernize existing brands.
  • A space where inspiration flows like water and creativity fuels us like coffee.

Our strength lies in our effective methodology of pulling out the truth of each brand and incubating its codes of behavior across all print, video, digital and cerebral touch points for B2B and B2C communications.

We are experts in the branding process, from the macro-level tasks to the micro-level details and even the intangible effect, because we believe that every touch point is as important as the big idea.

Photo of Rony Zeidan

RONY ZEIDAN is the Founder and Chief Creative Officer of RO NEW YORK. As a branding expert with rich industry experience at L’Oréal Luxe, Kraftworks and LVMH, Rony leads his team of creatives in developing innovative solutions for fashion, beauty, luxury, lifestyle, wellness and hospitality clients. He has built the brand standards of many brands through his holistic methodology, from big names like Unilever, Johnson & Johnson, COTY, L’Oréal, Marriott, Starwood and One Jeanswear Group to fresh entrepreneurial brands that are breaking into their respective industries.

Rony has contributed as a trusted voice in branding & advertising to several esteemed publications, including WWD, Glossy, Luxury Daily, Digiday, Forbes and The Washington Post. He continuously fosters important growth and industry development in mentorship roles at NYCEDC’s Fashion Fellows, Design Entrepreneurs NY, NYCxDESIGN and the CFDA.

As quoted in WWD, “There’s definitely been an opening in the [industry] that allows the next generation to take full force.”


Our holistic branding lens is our pathway to building successful brands. Our clients include:







Branding Strategy

Conceptualize, Refine,
and Refresh Brand Vision

Define Brand Tenets

• Brand Story
• Positioning Statement
• Mission Statement
• Brand DNA

Create Logo and
Brand Mark Design

Execute Brand Vision
Across All Touch Points

& Presentation

Concept Development

Print Production

Sales Meetings presentations

Pop-Up and Showroom Designs

Product Displays


Concept Development

Art Direction

Video Production


• Brand Videos
• Social Media Videos
• Training Videos
• Editorial Videos


Web Design & Development

App Design & Development

Digital Marketing

Social Media

• Strategy
• Content Development
• Management


Concept Development

Art Direction