RO NEW YORK is:
Our strength lies in our effective methodology of pulling out the truth of each brand and incubating its codes of behavior across all print, video, digital and cerebral touch points for B2B and B2C communications.
We are experts in the branding process, from the macro-level tasks to the micro-level details and even the intangible effect, because we believe that every touch point is as important as the big idea.
RONY ZEIDAN is the Founder and Chief Creative Officer of RO NEW YORK. As a branding expert with rich industry experience at L’Oréal Luxe, Kraftworks and LVMH, Rony leads his team of creatives in developing innovative solutions for fashion, beauty, luxury, lifestyle, wellness and hospitality clients. He has built the brand standards of many brands through his holistic methodology, from big names like Unilever, Johnson & Johnson, COTY, L’Oréal, Marriott, Starwood and One Jeanswear Group to fresh entrepreneurial brands that are breaking into their respective industries.
Rony has contributed as a trusted voice in branding & advertising to several esteemed publications, including WWD, Glossy, Luxury Daily, Digiday, Forbes and The Washington Post. He continuously fosters important growth and industry development in mentorship roles at NYCEDC’s Fashion Fellows, Design Entrepreneurs NY, NYCxDESIGN and the CFDA.
As quoted in WWD, “There’s definitely been an opening in the [industry] that allows the next generation to take full force.”