IDENTITY | DIGITAL
Identity
After developing Yahoo For Creators, a platform where creators can publish, monetize, connect, and grow their businesses, Yahoo tasked RO NEW YORK with creating the brand’s visual ID. This meant developing a system that was approachable, yet elevated, notably including the creation of the brand Y4C icon, which proved to be a highly versatile asset for both B2B and B2C designs We also established the brand’s exciting color palette, typography, and photography style, all which we implemented on select collateral.
Digital
To showcase the visual ID in the digital space, we mocked up the brand’s social media presence and created an email blast template that will inspire creators to join the platform.
