IDENTITY | DIGITAL
Identity
As a brand-new platform in the healthcare space, The HRT Club tasked RO NEW YORK with creating a visual ID that would differentiate the brand from its competition. This meant developing a system that was approachable, yet elevated, inclusive of the brand logo, color palette, typography, and photography style. We implemented these codes on select collateral pieces that the brand could use to connect with patients.
Digital
To bring The HRT Club to life, RO NEW YORK designed and developed its sophisticated and intuitive web presence. With a focus on user experience, we built a website that allows patients to easily sign up for their membership and access prescription information while also informing them about the brand’s offerings in the HRT space. We integrated the main site with the brand’s pharmacy and telehealth providers for a seamless experience of care.
