STRATEGY | VIDEO | COMMUNICATION
Strategy
This marks the third awareness campaign creation and production for Sonesta. In order to introduce the new Travel Pass program to the world, we brought back our original “Famous yet Nameless” actress, Judy Greer, to celebrate “Rewards Season” and share her excitement about the program and the special treats she receives as a trophy holder. Launched in May 2024, Rewards Season never felt so good.
Rewards Season
Video
To bring Rewards Season to life, RO NEW YORK scripted and produced a series of videos, in which Judy Greer monologues about the rewards she receives from Travel Pass as she moves up the program’s tiers. Through wit and levity, these videos make Judy the star while highlighting Sonesta’s revamped loyalty program’s benefits. Additional short videos were created for social media, allowing Judy’s relatable humor and expressions to shine.
Communication
To expand the reach of the campaign, we created eye-catching digital and social media assets that communicate the message at hand in a simple, elegant manner.
Famous Yet Namelesss
Video
To bring Famous Yet Nameless to life, RO NEW YORK scripted and produced a 60-second video, in which the renowned Judy Greer monologues about her career-long industry dilemma: everyone recognizes her, and yet no one knows her name. Through wit and levity, this parallel scenario introduces Sonesta, and its namelessness, with an air of confidence.
Communication
To expand the reach of the campaign, we created eye-catching digital and social media assets that communicate the message at hand in a simple, elegant manner.
