Strategy

A destination with a rich history and ongoing innovation, Kohler, WI aspired to become the same level of household name that its product brand has already achieved. Kohler tasked RO NEW YORK with helping establish the name for both its town and its overarching hospitality brand, which includes the town and other key attractions, and designing and developing an engaging verbal and visual identity for the brand to attract guests from near and far.

Identity

We translated the brand’s elevated, yet approachable, color palette, typography system, and photography to Kohler’s communication materials, giving guests a glimpse of what their experience could look like when they visit Kohler Village.