Strategy

Kástra Elión, the original premium sipping vodka distilled from Greek olives, turned to us for both a verbal and visual identity that would help differentiate its product in the vodka market. We created a brand story and brand DNA that highlighted its unique, olive-centric selling proposition and paid homage to the brand’s Greek roots. We established a visual identity that incorporated Greek patterns and colors in a bold, impactful manner.

Identity

Created business cards, posters, and essential collateral pieces to communicate the brand ethos in a minimal style that let the elements shine.