Strategy

Hearst Autos is the go-to resource for all things auto under the Hearst Publications umbrella. Seeking a way to better relate to its consumers and to convey the depth of its knowledge and resources, Hearst Autos turned to RO NEW YORK for a strong verbal identity, voice and story. We did extensive research on the group’s reason-to-be in the industry and created its DNA, pillars, mission and brand statement, reflecting the vibrant energy and informative nature of the brand’s personality.

Identity

To convey the strength and prowess of the brand’s new identity, we were tasked with creating a visual identity that excites each and every car person. We designed an innovative logo and icon and established an eye-catching color palette and typographic system, and we translated these elements onto all of the brand’s collateral – from business cards to posters to even coveralls.

Advertising

To introduce the brand’s new visual codes and internal structure, we created two types of advertisements that are intriguing to consumers and will inspire them to learn more about Hearst Autos’ publications. The main posters highlight the different vehicles of the Hearst Autos organization through a clear, impactful graphic system and are the hero executions for the brand. The additional posters are more intricate and abstract interpretations of the graphic language we use to describe each vehicle and are compelling layouts used to supplement the main posters when necessary. To showcase the new ethos of Hearst Autos, we concepted and produced an emotive brand video that brings the brand to life with bold imagery and enticing music. We created a video to highlight the new coverall design we implemented for the Hearst Autos team, as well as animations to give real movement to the brand’s visual executions.