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Our clients span many countries and industries, however each project starts the same: with research and analysis into our client, their customer/client, and their competition.

From there, we apply our expertise, insight, and gut instinct to identify authentic, scalable white space opportunities.

The result? Highly crafted brand identities that stand out in competitive markets.

services

1.

Strategy

Using qualitative and quantitative research and analysis to identify authentic, scalable white space opportunities, and then building the story to leverage them.

2.

Identity

Crafting an ownable visual language for the brand story that works both with and against current industry trends and consumer expectations.

3.

Packaging

Translating the visual ID across all tactile brand touchpoints, from large-scale one-off experiences to 8oz. bottles of irresistible creativity.

4.

Digital

Designing and developing – in-house – of intuitive, exciting, and action-oriented metaverse experiences, including “smart” e-commerce websites, apps and everything in between.

5.

Communication

Spreading the brand message across all relevant assets and channels, including video, radio, OOH, direct mail, experiential pop-ups, B2B marketing, etc., measuring success and adjusting the strategy as needed along the way.

6.

Production

Procuring all strategic partners and overseeing production process A-Z, paying special attention to maximizing time- and cost-efficiency while delivering extraordinary results.

founder

Rony Zeidan

Founder and Chief Creative Officer of RO NEW YORK, Rony Zeidan has over 20 years of leadership at the forefront of brand creation, repositioning, and transformation. A frequent contributor to publications such as WWD, Glossyco, Luxury Daily, The Washington Post, Digiday, and Forbes, Rony has also served mentorship roles for NYCEDC’S Fashion Fellows and Design Entrepreneurs, a member of the Steering Committee for NYCXDESIGN, and a Continuing Education Professor at FIT.