Branding
Your Loyalty Program is Boring
Points, perks, discounts—yawn. Modern consumers demand emotional customer loyalty, rooted in community and authentic brand connections. Loyalty today is emotional, not transactional. Gen Z doesn’t…
Branding
Rebrand or Reposition? (Spoiler: It’s Neither)
Brand refreshes used to mean new fonts, colors, and maybe a manifesto. But today’s smartest brands aren’t rebranding or repositioning—they’re reframing. The real opportunity lies…
Branding
Designed to Be Left On Read
Some emails are written to be opened. Others are designed just to exist. The most compelling brand communications today rely on minimalist marketing—quiet but powerful.…
Branding
Culture Is the New Currency
Brands once bought attention. Now, they earn it—or they don’t get it at all. Today, a powerful cultural marketing strategy earns genuine consumer engagement and…
Artificial IntelligenceBranding
The Brand is the Algorithm
What happens when your brand isn’t just what people say about you, but what an algorithm decides to show about you? In the age of…
Branding
Go Big or Go…Often
The traditional blockbuster product launch is on life support. In its place: the perpetual launch. Today’s most effective brands don’t rely on one-off splashy events.…
Branding
Mid-Tier Isn’t “Mid”
For years, the brand playbook pushed two extremes: go ultra-premium or ultra-budget. But in 2025, there’s a new sweet spot—the aspirational middle. Consumers burned out…
Artificial Intelligence
Weird AI Wins
Perfect is boring. In the age of generative AI, where polished content can be created at the push of a button, weird is the new…
Branding
Shoppable Everything
Commerce and content are now inseparable. What began with product tags on Instagram has evolved into a fully immersive, always-on shopping ecosystem. Welcome to the…
Branding
Invisible Stands Out
In a world saturated with logos, slogans, and hyper-targeted ads, the next frontier of branding isn’t about being louder or brighter. It’s about being subtler.…
Artificial IntelligenceBranding
Artificial? I Prefer Intentional.
AI has moved from buzzword to business backbone—especially in marketing. It’s no longer about whether you should use AI. The real question is how to…
Branding
Less Is the New Less
For years, branding leaned heavily into minimalism—clean lines, neutral palettes, and sans-serif everything. From tech startups to luxury skincare, the trend was uniform: strip it…
Branding
Did You Do That on Purpose?
Consumers today don’t just buy products; they buy what a brand stands for. A logo might catch their eye, but purpose is what earns their…
Branding
Just Say No to Dupe
As “dupe culture” thrives on social media, consumers are actively—and unapologetically—seeking affordable alternatives to premium products. TikTok hauls, side-by-side comparisons, and influencer shoutouts have turned…
Branding
It Isn’t Branding, It’s Personal
In today’s market, personalization isn’t just a strategy—it’s an expectation. Audiences watered down into broad demographics. Brands have to know more, do more, and tailor…