title of work

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title of work

Luxury from Concept to Reality

Branding and Strategy

RO NEW YORK has been driving all of title of work’s marketing and technology efforts since the brand’s inception over 10 years ago. Each season, we communicate the brand’s innovations across all platforms, including social media, email blasts, website updates and proprietary studio management platform developments. We created a strong strategy to help title of work pivot in the post-COVID landscape with a focus on its DTC business.

Advertising

Each month, we design and produce the visual assets for title of work’s biweekly product drops, which span across all categories including men’s jewelry and accessories, women’s jewelry and accessories, objects and home. We create the brand’s videos and animations, establish its art direction, produce its packaging, and provide full reporting on digital analytics, ad buying, and budget & advertising management.

Digital

In addition to its SEO-optimized website, RO NEW YORK custom-built a proprietary studio management platform for title of work that allows it to manage its own content, inventory, billing and contacts, issue POs, track orders on wholesale, in store & on ecommerce, and provide real-time reporting.

Adveristing & Digital

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Video

Store Design

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