The Jewelry Group

Title:

Description:

The Jewelry Group

Showcasing The Beauty &
Power of Jewelry

Branding and Strategy

With over 20 years of heritage and expertise, The Jewelry Group need an updated voice and visual identity that opened the door to a new generation of clientele, without alienating their loyal customer base.

Digital

Evolved their sitemap to facilitate contemporary browsing and purchasing behavior, again while remaining sensitive to the expectations of their long-term partners.

Advertising

Introduced new elements into the brand repertoire and visual vocabulary with a photoshoot that captured both individual product shots and model shots.

Digital



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Advertising

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