Hearst Autos

Title:

Description:

Hearst Autos

Putting Hearst Autos in the Driver’s Seat

Branding and Strategy

Hearst Autos is the media destination for all things auto. With iconic products but dated branding, Hearst Autos turned to RO NEW YORK for a comprehensive refresh. This included extensive researched and refinement of the brand DNA, pillars, and mission.

Packaging and Presentation

The new identity was brought to life by a bold, disruptive color palette and contemporary design language that we employed across all major collateral—from business cards to posters to even coveralls.

Advertising

To honor the iconic heritage of the brand we went old-school, developing a set of striking print posters that blend neon American muscle with Scandinavian sophistication.

Social Media

Through a B2C-friendly social media strategy and content development, Hearst Autos put itself in the position to capture attention and establish itself as an industry thought leader.

Video

For the launch we concepted and produced two emotive brand videos that showcased key visual elements and assets of the new branding.

Branding and Strategy

Image Link to Gallery
Image Link to Gallery


Packaging & Presentation

Image Link to Gallery

Video

 Up Next
Image Link to Gallery

Joor
Image Link to Gallery

Exuviance Professional
Image Link to Gallery

title of work