Fox Holt

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Fox Holt

Making Sustainable Shopping Second Nature

Branding and Strategy

Now more than ever, it is crucial for fashion to become sustainable. This core belief shared by both Fox Holt and RO NEW YORK lent itself beautifully to the creation of a world-class digital fashion marketplace, launching right as the world begins to reopen in the age of COVID-19. We’ve been working with Fox Holt since its ideation in Fall 2019 and have been involved in producing all of its brand codes from inception, including its complex, technologically-advanced digital platform, compelling storytelling, bold DNA, and alluring art direction.

Digital

We built a custom, multi-brand online marketplace to give Fox Holt vendors and consumers an industry-leading digital experience. We implemented advanced back-end coding techniques to streamline vendor onboarding and product catalog management, and automated key processes such as order fulfillment and shipping & handling to create a one-stop digital solution for all of Fox Holt’s marketplace needs. We beautifully paired this innovative technology with a modern design aesthetic that reflects sustainable practices and codes, and we built the front-end for a simple, intuitive UI experience.

Packaging and Presentation

We created Fox Holt’s entire content strategy for its first four months of launch, establishing the look and feel to populate its site. Its sharp logo mark and minimalist graphic aesthetic, created through both typography and photography style, clearly communicate the brand’s promise of sustainable fashion. We carried this design thread through Fox Holt’s full array of collateral, from traditional pieces, including business cards and packaging, to digital communications, including website and digital newsletters.

Sign-off

The future of online shopping is here.

Digital

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Branding & Strategy

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Packaging & Presentation

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