Chaise Fitness

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Description:

Chaise Fitness

Build Your Strong Self

Reinventing a Unique Fitness Experience

Branding Strategy

Packaging & Presentation

Digital

Procedure

Flex Our Creative Muscles
Established a powerful, breakthrough identity for Chaise Fitness through copy, color, and a redesigned logo that reflects the badass blend of strength-building workouts it offers its members.

Get in the Flow
Created marketing materials, equipment and in-studio elements with the brand’s bold colors and strong messaging to empower existing and new members alike.

Share the Fitspiration
Launched a state-of-the-art website for the brand, employing our established brand standards and clean, modern design aesthetic.

Incubation
Assignment

Establish a strong, unique brand identity for Chaise Fitness to help increase brand awareness. Develop brand standards that can be kept consistent from one location to the next to accommodate the expanding franchise business model.

Branding Strategy

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Digital

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Packaging & Presentation

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