Chaise Fitness
Build Your Strong Self
Reinventing a Unique Fitness Experience
Branding Strategy
Packaging & Presentation
Digital
Procedure
Flex Our Creative Muscles
Established a powerful, breakthrough identity for Chaise Fitness through copy, color, and a redesigned logo that reflects the badass blend of strength-building workouts it offers its members.
Get in the Flow
Created marketing materials, equipment and in-studio elements with the brand’s bold colors and strong messaging to empower existing and new members alike.
Share the Fitspiration
Launched a state-of-the-art website for the brand, employing our established brand standards and clean, modern design aesthetic.
Incubation
Assignment
Establish a strong, unique brand identity for Chaise Fitness to help increase brand awareness. Develop brand standards that can be kept consistent from one location to the next to accommodate the expanding franchise business model.
Branding Strategy
Digital
Packaging & Presentation