Chaise Fitness

Title:

Description:

Chaise Fitness

Reinventing a Unique Fitness Experience

Branding and Strategy

Reinvigorated this innovative, mother/daughter-owned brand with an evolved identity that featured a strong voice, differentiated colors, artistic portrait photography, and an overall aesthetic that leaned slightly feminine, while maintaining plenty of room for the boys.

Digital

Designed statuesque, photography-heavy digital spaces that conjured the body-sculpting nature of the product/service.

Advertising

Highlighted the acrobatic, balletic origin of the program with clean, contemporary visuals that communicated grace and beauty, whereas the competition generally focuses on power and sex-appeal.

Branding Strategy

Image Link to Gallery

Digital



Image Link to Gallery

Packaging & Presentation

Image Link to Gallery
Image Link to Gallery
 Up Next
Image Link to Gallery

The Luxury Collection
Image Link to Gallery

Courtyard
Image Link to Gallery

Fairfield