Conceived four advertising campaigns (for each season) to invite travelers back to explore BEVERLY HILLS post-COVID. This effort entailed multiple initial concepts per season; the translation of each concept across all relevant channels in print and digital; and ongoing production assistance, including the design and development of a campaign microsite. For Spring '22, we also curated a set of influencers to raise brand awareness and showcase the city's range of offerings on TikTok. To help the brand successfully launch this initiative, we sourced the influencers, assisted with drafting their contracts, negotiated their rates, layed out the deliverables, and managed the completion and transfer of their assets.