open
Glossy

10.12.17

glossy

Juicy’s back: The velour tracksuit is reborn

There’s a cycle
where these things
can come back

view entire article

Luxury Daily

09.07.17

luxury daily

How much does casting differentiation count…

There is a resurgence
of what was happening
in the nineties

view entire article

Glossy

09.07.17

glossy

Interview with Rony Zeidan, founder of RO NEW YORK

Fashion is not
what it used to
be 20 years ago

view entire article

Glossy

07.06.17

glossy

Why the designer revolving door isn’t letting up

You need time to
evolve a brand and
turn things around

view entire article

Glossy

05.12.17

glossy

How the digital strategies of LVMH and Kering stack up

Both Kering and LVMH
have understood that
online is the future

view entire article

Glossy

04.07.17

glossy

The heritage factor: Does Paris have an innovation problem?

There’s a stronghold
in Paris on remaining
loyal to heritage

view entire article

Glossy

03.29.17

glossy

The winners and losers in a Coach-Kate Spade acquisition

It’s become more
complex for small brands
to run a business

view entire article

Glossy

03.13.17

glossy

See-now-buy-now’s cultural divide

There’s a stronghold in
Europe when it comes to
remaining loyal to heritage

view entire article

Glossy

03.13.17

glossy

The Raf Simons guide to transforming a brand

He looked at the
brand and went
back to his origins

view entire article

Luxury Daily

02.07.17

luxury daily

Gucci refreshes Bamboo fragrance via liberating campaign

The sexy side of Gucci
the way we know it
has now been replaced

view entire article

Glossy

11.29.16

glossy

Why Cynthia Rowley isn’t afraid to embrace the tech

You get credit for trying
something new and different
and seeing if it works

view entire article

Luxury Daily

11.28.16

luxury daily

Goyard details its extensive craftsmanship history

A true luxury brand with
a deep rooted heritage that
goes back to the 18th century

view entire article

Luxury Daily

10.10.16

luxury daily

Diamond industry adapts to millennial values

The traditional advertising approach
to diamond jewelry was very much tied
in to that very concept of marriage

view entire article

Luxury Daily

08.26.16

luxury daily

Swarovski champions creativity, inspiration in branding campaign

Swarovski has become a big part of
the fashion conversation since Nadia
Swarovski turned around the business

view entire article

Glossy

08.23.16

glossy

Kate Spade delves into wearables with fitness tracker

The effort is a harmonious pairing
for the company, which has always
been centered on practicality in design

view entire article

Luxury Daily

07.29.16

luxury daily

Dior and Vogue grant backstage pass for collection discovery

The more authentic the content and
provides honest and real insight on
behind the scenes, the more likely
you establish an emotional connection.

view entire article

Racked

07.21.16

racked

Why Is Every Big Designer Calling It Quits?

This malaise that is happening in
the industry might trigger a great
transformation. It has yet to be revealed

view entire article

Digiday

05.12.16

digiday

The evolving definition of luxury brands

Luxury hasn’t changed; it still
represents a high level of aesthetic of execution at all levels form creation

view entire article

Digiday

04.08.16

digiday

Intel gets inside the wearable industry

The industry tends to speak to itself
versus the general public that barely
knows how to download an
app on their phone

view entire article

Fashinvest

01.05.16

fashinvest

FashInvest gains a wealth of knowledge in design and brand positioning

I got to a point about four years
ago where I realized I have the strong
ability with my team to actually sort
of act as brand therapists.

view entire article

Luxury Daily

09.30.15

luxury daily

Bergdorf Goodman gets aspirational attention from Ellen Degeneres collection

An Ellen Degeneres line for
Bergdorf’s is an unexpected choice,
it signals a few things

view entire article

Digiday

08.27.15

digiday

As luxury goes digital, ‘diffusion’ brands become obsolete

In the 1990s, diffusion brands
had much less competition
than they do today

view entire article

Digiday

07.24.15

digiday

Joe Fresh’s blog bridges the gap between commerce and content

If you see something you want
to buy on a retail blog, it should be
right there. If you can’t find it, you’ve
wasted time. It’s a no-brainer

view entire article

Digiday

07.17.15

digiday

5 things brands should know about Facebook’s shoppable pages

The shoppable Facebook pages
look great. If you’re browsing,
it’s not overly marketed or
surrounded by advertising

view entire article

MC Daily

07.01.15

mc daily

Joe Fresh accessorizes fashion blog with mcommerce for seamless experience

The idea behind a shoppable
blog is to fuse the digital experience for
the brand from the direct eco nerve site
to the editorial blog

view entire article

Luxury Daily

06.24.15

luxury daily

Burberry highlights British heritage in vintage campaign

The mood evoked in this video
is reminiscent of The Beatles in the ’60s…
a message that’s strong and powerful
evoking the be who you want to be
attitude with subtle revolutionary tinge

view entire article

WWD

06.22.15

wwd

Joe Fresh Gets Into the Blogging Game

Joe Fresh has jumped into
the blogosphere with its own blog
that launches today. The fast-fashion
retailer features original content

view entire article

Luxury Daily

06.04.15

luxury daily

How should luxury brands navigate advertising controversies?

Controversial advertising is not
a new thing. It was much more prevalent
in the ’90s, and as the saying goes
no press is bad press

view entire article

Luxury Daily

05.05.15

luxury daily

Valentino shows passion for art with bohemian romantic campaign

This is very unexpected for
Valentino, but yet again the brand
has been very unexpected in the
past few years with the chic urban
vibe it’s been putting out there

view entire article

Luxury Society

04.23.15

luxury society

Can the luxury industry weather the storm?

Luxury brands should take
a moment to breathe in the
eye of the storm

view entire article

Washington Post

03.09.15

washington post

Apple rolls out a $10,000 Apple Watch

Spending $15,000 if you don’t think
of the technology aspect, is fine.
If you do, it’s probably more of
an ego buy than anything else

view entire article

Luxury Daily

03.02.15

luxury daily

Apple Watch aims for fashion recognition with Vogue ad placement

Apple designs are very much loved
by the fashion industry. If there
is a design reference, Apple
is often mentioned

view entire article

Luxury Daily

02.06.15

luxury daily

Barneys uses famous supermodels to target mature consumers

The photographic style is real
and does not look over retouched,
so pairing a dream concept
with a reality feel is a good direction

view entire article

MrketPlace

01.29.15

mrketplace

The Market Share Battle Up North

I believe Canada is ripe for
expansion of the new American
acquisitions, which will create an
even more competitive landscape

view entire article

Fashion Times

01.07.15

fashion times

Insider Intel: RO New York

Insider Intel:
RO New York’s Rony Zeidan
Discusses Luxury Branding,
Opening His Own Agency and More

view entire article

Luxury Daily

01.07.15

luxury daily

Chloé’s spring campaign recalls 1970s carefree chic

The Chloé girl has a certain
quality to her. She is natural,
nonchalant and effortless, while
remaining very fashionable and iconic

view entire article

Luxury Daily

12.22.14

luxury daily

Etro speaks to free-spirited consumers with holiday vignettes

With it’s opulent prints and
rich materials and design sensibility,
it targets a consumer that is free spirited,
intellectual, sophisticated and has a ‘joie
de vivre’ with an old school vibe

view entire article

Luxury Daily

11.24.14

luxury daily

Selfridges looks to older generations to revamp campaign

I think the change in the initiative
will affect the program in a
positive way by garnering attention
and highlighting individuals that
have given substance to life

view entire article

Luxury Daily

10.03.14

luxury daily

Samuelsohn goes back to black-and-white to modernize advertising

The key element in this brand’s
redesign was understanding all facets
of the North American market

view entire article

Just Luxe

09.24.14

Just Luxe

From Vision To Voice

Our new campaign underscores the
evolution of the Samuelsohn brand,
visually connecting the heritage and
quality of its past with a distinctly
modern, more luxurious future

view entire article

Luxury Daily

09.10.14

luxury daily

Luxury Marketers Prepare for Journey of Holiday Season

Rony Zeidan, founder and chief
creative officer of RO-NY, said that
marketers are realizing that customers
focus on the journey and the
journey is an omnichannel experience

view entire article

CFDA.com

08.20.14

cfda.com

Fashion Targets Breast Cancer

The campaign, art directed by
Rony Zeidan features four images of
Sharapova sporting CFDA designers

view entire article

Packing of the World

05.21.14

packing of the world

Iluminage

Rony and his team at RO-New York
developed primary & secondary packaging
for each of these iluminage products

view entire article

Luxury Daily

04.10.14

luxury daily

Swarovski links in-store, digital via year-long campaign

The strategy behind Swarovski’s
Passport to Sparkle program was
to create a fully-integrated campaign

view entire article

Luxury Daily

03.30.14

luxury daily

Swarovski Supports Fashion Designers to Show Dedication to Craft

When Nadja Swarovski began
piloting the program, she forever
changed the perception of Swarovski
away from crystal figurines, to it
being a key player in fashion

view entire article

Just Luxe

03.12.14

just luxe

re-engineering the luxury brand: a conversation with ceo rony zeidan of ro new york

Buyers and sellers, consumer and
brand creators want to engage
in a greater conversation.

view entire article

Luxury Daily

03.05.14

luxury daily

Chanel Shows Utilitarian Nature of Apparel with Grocery Store Runway Show

Chanel is always surprising and
setting trends, from their products
to their fashion shows, over-the-top
presentations are a part of Chanel’s DNA.

view entire article

Luxury Daily

02.14.14

luxury daily

Prada Shakes Up Store Display with Magazine Editor Input

Prada is a cool brand. Period.

view entire article

The Daily

12.18.13

the daily

Luxury Branding Intel from Rony Zeidan of Ro-NY

He sat down with The Daily
in his chic Flatiron penthouse office
space to discuss how he made it happen

view entire article

Upstart Daily

12.13.13

upstart daily

Meet a Branding Entrepreneur Wbo Works Holiday Magic

It happens every holiday season:
luxury merchandise that consumers
may not absolutely need magically
become items they cannot live without

view entire article

The Dieline

12.10.13

the dieline

Studio Spotlight: Ro New York

Fluent in several languages, it is
our strength in the language of branding,
strategy, and design that ensures we
effectively communicate a brand’s story

view entire article

Luxury Daily

12.02.13

luxury daily

Scented Candles Color Brand Identity, Forster In-Store Connections

Mr. Zeidan recently worked closely
with olfactive brand 12.29 which
has curated signature scent identities
for brands such as Zac Posen

view entire article

Luxury Daily

11.15.13

luxury daily

Alexander McQueen Appeals to Art Collectors with Damien Hirst Collaboration

It’s a perfect partnership to
celebrate the iconic motif in
an artistic manner.

view entire article

Refinery 29

10.07.13

refinery 29

Hair Combs: The Styling Accessory Your Mane Has Been Missing

with it came five achingly
beautiful hair DIY videos, produced
by RO New York.

view entire article

Luxury Daily

10.03.13

luxury daily

Louis Vuitton Faces Creative Transition After Marc Jacobs’ Departure

They all filed for IPOs at some
point in time. The Marc Jacobs
brand has finally grown up.

view entire article

Luxury Daily

08.23.13

luxury daily

Exclusive Products Help Bolster Timpiece Brand Mythology

Exclusive products are a great
addition to add brand allure

view entire article

Luxury Daily

08.14.13

luxury daily

Beauty Collections Ideal frr Brands to Create a Branded Look

The saying in beauty goes:
‘You might not be able to afford
a Chanel bag, but definitely
a Chanel lipstick.

view entire article

Luxury Daily

06.18.13

luxury daily

Future of Fashion Brands Depends on Millennial Brand Affinity

It is essential for the long-
term survival and relevance
of a fashion brand

view entire article

Luxury Daily

06.07.13

luxury daily

Bloomingdale’s Loses Brand Leader, Gains Opportunity for Fresh Voice

People, in general, get affected
with the departure of important
individuals in a corporation

view entire article

Luxury Daily

03.27.13

luxury daily

Ralph Lauren Sweeps Coveted Front-of-Book Media Buys Across Leading Luxury Titles

The first advertising page is
usually occupied by the big brands
as a show of power.

view entire article

Luxury Daily

03.18.13

luxury daily

Are Fashion Designers the New Branding Tool?

Fashion designers are their brands,
said Rony Zeidan, president and
creative director at RO New York.

view entire article

Luxury Daily

03.08.13

luxury daily

The Latest Digital: Swarovski, Multi-Channel Campaign

RO NEW YORK launched Swarovski’s
“Passport to Sparkle,” a year-long
integrated marketing program

view entire article

PR Web

02.26.13

prweb

Branding Agency Ro New York Launches Swarovski Campaign “Passport to Sparkle”…

Being a multi-faceted agency
we have always worked on
projects in many categories,

view entire article

Agency Post

01.29.13

the agency post

Point of View Interview with Rony Zeidan…

We start every client meeting talking
about business, not creative.

view entire article

Fashinvest

12.11.12

fashinvest

Capital Conference

Rony Zeidan selected to participate
in the 2012 FashInvest Capital Conference.

view entire article

Luxury Launches

12.11.12

luxury
launches

Chopard Launched its First e-Commerce Website in US

Created by innovative design studio
New York-based RO NEW YORK,
the online store also carries details
on the brand’s rich heritage

view entire article

Luxury Society

10.30.12

luxury society

The Latest Digital: Chopard debuts eCommerce in the U.S.

Creative studio RO New York
has partnered with Chopard to
launch a new U.S. website

view entire article

Fashion Digital NY

10.10.12

fashion digital ny

Afternoon Keynote: Channel Conflict

Rony Zeidan, participated in Fashion
Digital New York [fdny], a one day thought
leadership conference where he lead
& partook in the keynote discussion
on the future of retail.

view entire article

Tom Ford

06.20.12

luxury society

What Makes for a Successful Luxury Rebrand?

With the emergence of new markets
onto the global stage, brands have had
to adopt more focused local efforts
under the umbrella of the mothership

view entire article

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