What happens when your brand isn’t just what people say about you, but what an algorithm decides to show about you?

In the age of TikTok, Instagram Reels, Google SGE, algorithm-driven branding, and AI-generated answers, brand visibility is increasingly dictated by machine logic. Creative directors might shape campaigns, but it’s the algorithm that distributes your story. This shift demands a new kind of brand fluency—one that considers how content is chopped, captioned, and crawled.

Modern branding isn’t just visual. It’s structural. SEO-optimized headlines, conversational metadata, alt text with attitude—this is the new brand language. Ignore it, and you’re invisible.

So no, your logo doesn’t need to be bigger. Your story just needs to be machine-readable.