After successfully rebranding several of Hyatt’s luxury and lifestyle brands, they tapped us to create two new brands to meet developer needs in their select category. The overall goal was to elevate the category by giving both brands a premium look and feel, without creating category confusion. For Hyatt Studios, we created an entirely new brand that centered itself with a reliable, uncomplicated experience of care and flexibility in the extended stay space. Next, we created Hyatt Select, communicating a premium, self-sufficient experience with a warm, yet contemporary visual identity.